Creativity & humanity meets structure & clarity

Hi, I'm Danielle

I'm a service design practitioner, CX strategist, project manager, and communications expert – a proud generalist who incorporates skills from various fields to enhance what I deliver. My methods are focused on logical flows, and creating sustainable value.

As a natural problem-solver who truly cares about finding the optimal solution for every problem, I set high standards for myself and those around me. If you have a company, initiative, or project that you need someone to care about as much as you do, backed up with great instincts and passion, I'd love to collaborate!

Let's talk!

Philosophy

Each project, initiative, or simple touchpoint is an opportunity to build meaningful and engaging experiences.

Approach

Establish a solid foundation with a comprehensive view of the bigger picture before carefully considering the details.

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What I offer

Service Design

Whether for a business or a specific feature, service design is the holistic, human-centered approach that uses design principles to ensure purpose, desirability, and efficiency, to create value for the business and users. Each situation is unique, but most scenarios will involve:

From concept through to completion, I offer comprehensive services tailored to the unique needs of each scenario.

• Extensive research & co-creation

• Service blueprinting

• User personas

• Actionable solutions to pain points

CX Strategy

A carefully considered CX strategy is vital to grow your business. Understanding your customers and ingraining a user-centric, brand-aligned culture will inform strategies that gain and retain clients. Steps to developing and establishing this strategy involve:

• Customer journey mapping

• Feedback analysis

• Consistent, cohesive, & engaging content

• Internal marketing

Copywriting

In a time of shorter attention spans and an endless ocean of generic AI-generated content, powerful, intentional, and authentic copy is essential. Comfortable with a wide range of disciplines and styles, I can assure:

• Audience- & purpose-aligned content

• Consistent brand tone

• Human-generated perspectives, no hallucinations

UX Review

While UX Review is naturally included in the Service Design and CX Strategy service offerings, it is also available as a separate, simplified offering. The outcomes of such a review would usually include:

• Itemized platform feedback

• Recommendations with rationale

• Simple redesign concept prototypes

Project Management

Beyond ensuring successful project completion, a project must realize the expected benefits. A trusted framework like Prince2 supports a structured yet flexible way to achieve this. In my experience, projects succeed through:

• Effective stakeholder management

• Purposeful change management

• Tailoring all elements to the project