Creativity & humanity meets structure & clarity

Hi, I'm Danielle

I'm a service design practitioner, CX strategist, project manager, and communications expert with over 10 years of professional experience – a proud multidisciplinarian who draws on skills from various fields to enhance what I deliver. My methods focus on logical flows and creating sustainable value.

As a natural problem-solver who thrives on connecting ideas, I help businesses develop and implement clear solutions and innovations. I have a strong work ethic and a passion for excellence that easily translates to any context.

If you have a company, initiative, or project that you need someone to care about as much as you do, backed up with great instincts and versatile skills, I'd love to collaborate!

Let's talk!

Philosophy

Each project, initiative, or simple touchpoint is an opportunity to build meaningful and engaging experiences.

Approach

Establish a comprehensive view of the bigger picture before considering the details, resulting in smooth workflows, effective products, and successful projects.

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What I offer

Service Design

Whether for a business or a specific feature, service design is the holistic, human-centered approach that uses design principles to ensure purpose, desirability, and efficiency, to create value for the business and users. Each situation is unique, but most scenarios will involve:

From concept through to completion, I offer comprehensive services tailored to the unique needs of each scenario.

• Extensive research & co-creation

• Service blueprinting

• User personas

• Actionable solutions to pain points

CX Strategy

A carefully considered CX strategy is vital to grow your business. Understanding your customers and ingraining a user-centric, brand-aligned culture will inform strategies that gain and retain clients. Steps to developing and establishing this strategy involve:

• Customer journey mapping

• Feedback analysis

• Consistent, cohesive, & engaging content

• Internal marketing

Copywriting

In a time of shorter attention spans and an endless ocean of generic AI-generated content, powerful, intentional, and authentic copy is essential. Comfortable with a wide range of disciplines and styles, I can assure:

• Audience- & purpose-aligned content

• Consistent brand tone

• Human-generated perspectives, no hallucinations

UX Review

While UX Review is naturally included in the Service Design and CX Strategy service offerings, it is also available as a separate, simplified offering. The constructive outcomes of such a review would usually include:

• Itemized platform feedback

• Recommendations with rationale

• Simple redesign concept prototypes

Project Management

Beyond ensuring successful project completion, a project must realize the expected benefits. A trusted framework like Prince2 supports a structured yet flexible way to achieve this. In my experience, projects succeed through:

• Effective stakeholder management

• Purposeful change management

• Tailoring all elements to the project